This week Google introduced a new advanced search function, which allows you to filter search results by reading level. Which level of reading is to read your Web page and it affects your site's position in search results on Google?
In the news: Google places results come in many different formats, how Google responds to link spam, a local review of the increasingly important and more.
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This week Google introduced a new advanced search function, which allows you to filter search results by reading level. Which level of reading is to read your Web page and it affects your site's position in search results on Google?
What exactly did Google?
Here is the official text of the new feature:
"We've made it easier for to specify exactly the information you need with a new advanced search function, which categorizes the results of reading level.
For example, if you are writing a school paper on [herbivores], you can specify to display only the modern material, or if you are a teacher of primary school, preparing for a class on [herbivores], you can specify to display only the base material.
If you want to check out, click on the "Advanced Search" to the right of the search box, and then click the new reading. You can only filter the results that are basic, intermediate and advanced, and comment on the results of reading level. "
What is the level of reading?
The level of reading refers to the readability of the document. Readability is defined as reading easy, especially because it stems from the writing style. Extensive research has shown that it improves the text easy to read with comprehension, retention, speed reading and reading persistence.
The readability of Web pages, the more people the better understand your marketing communication. The average web surfer has a very short attention span.
How to calculate the readability of Web pages
To analyse the readability of Web pages, make sure your website with IBP's Top 10 Optimizer. The Top 10 Optimizer will tell you, is level Flesch Kincaid readability of Web pages.
In addition to the readability of the Website Optimizer also tells you what elements on your website, you will need to change the way that Google will give your website a high rating.
Although readability has only a minor effect on the ranking of your Web pages, the high score, it may mean that your Web pages are too difficult to understand for many people. If your website is too difficult, you won't have many conversions. Download IBP now and check the readability of your Web pages.
Back to table of contents visit Axandra.com2. search engine news and articles of the week
Google places is testing a new layout ... to get used to the variety
"Layout for local search results will vary depending on how confident our algorithm is in determining whether you are looking for local information. So, in some cases, you can see the whole page instead of searching for, and in the other, you'll see a condensed look. Of course, you can always click on ' places ' icon on the left to search the whole place look "
Discussion: how Google responds to link spam
Google employee said in a discussion forum about link spam:"We are already aware of, and take action on some of these sites, so now is a good time to point out that, even in the case that we take action on the Web at the wrong link, it does not always mean that you will see the results of it so obvious as to be completely removed the site from the index and does not appear on the page: questions.
That being said, we can take strong enough steps to preserve the quality of our results, and links, which are one of the most severe violations of the webmaster to recover from. "
Forbes: Dear Google, Groupon is out of the game you can get seriously local ads?"There are many Groupon clones out there, that some consumers are starting to yawn at, say, $ 20 of food or discount of 10% on manicure. If you want to get their attention, companies will have to start deep deep discounting, which will not be sustainable. [...]You've got to get serious about local advertising strategy. You were making noise about the development of stronger local advertising model for some time and sooner or later we must stop believing that is coming. "
Local review of the increasingly important
"67% of local consumers to consult online customer reviews of local businesses. Women (68%) consult online reviews more than men (66%). [...]Younger consumers more regularly than the older consumer advises online reviews. 60% or consumers aged 55 + consult online reviews of local businesses vs. 68% or consumers aged 16-34, consult the online reviews. [..]
58% of consumers trust the local businesses more after reading feedback online. "
Opponents say that Google plays Favorites
"Internet giant displays links to its own services--such as local business information or his Google Health service-over links to other content-Google found its search engine. [...]These companies say that their ties are being pushed lower on the results page for Google sites. Critics include leadership site TripAdvisor.com, WebMD.com health sites and local business Review site Yelp.com and Citysearch.com, among others. "
Search engine newslets
Google Webmaster Tools notice of doorway pages.The latest remake of all about Ask.com answers.Alibaba passes Google in China online advertising.Google Zeitgeist released statistics for the year 2010. the most popular YouTube videos in 2010. Top trends on Twitter in 2010. Google secret social project is probably the only toolbar.For more information about spam, Google maps.Back to table of contents visit Axandra.com
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